GreenME
Making space for mental health in nature
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The context
GreenME investigates how nature-based activities can support mental health equity. It brings together 20 organisations from 7 countries. Half of them come from universities and research centres, the other half from healthcare, social care, and practice-based organisations.
The scale and diversity of the consortium makes communication a critical part of the project: partners work with different methods, timelines, and priorities, and the topic itself sits at the intersection of science, healthcare, and public perception.
Our agency leads Work Package 6, bridging scientific research with communication, dissemination, and exploitation.
The Challenge
The first challenge was internal: creating shared tools, language, and processes that allowed a large, multidisciplinary consortium to work together effectively.
The second was external: the topic itself needs careful handling. Nature and mental health can easily sound “nice but not serious.” The challenge is to explain the work in a way that feels grounded, evidence-based, and relevant, without turning it into -yet another- academic paper.
Our Role
We started by creating the project’s visual identity, one that partners could easily use and recognise. The design is calm and functional, helping the project feel trustworthy without being distant or clinical.
We then designed and built the GreenME website, a hub to find information about the project: what it’s doing, who is involved, and what is being learned along the way.
Community building is central to our strategy. Through social media, newsletters, webinars, roundtables, and on-site campaigns, we create multiple entry points for interaction, learning, and exchange. Audiovisual storytelling plays a key role: interviews, case studies, and videos help translate research into lived experience, making the benefits of Green Care tangible and relatable.
The Impact
Over time, these efforts have helped GreenME build a stable and growing audience. The project now reaches around 3,000 people through social media and newsletters, attracts approximately 6,200 new website users per year, and receives regular coverage in local media, radio, and TV, with around ten features annually.
Screenshots of press More importantly, GreenME is helping shifting perceptions. Nature-based mental health care is no longer solely framed as “alternative,” but as evidence-based, scalable, and essential.
Why we value this project
GreenME is proof that design doesn’t just communicate research; it creates alignment, builds trust, and unlocks impact.
Our role is not to simplify the science, but to give it structure, visibility, and continuity, so that the work behind it can have a longer life and wider reach.
